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Category Archives: Book Previews

Look inside Bare Minimum Marketing

When I conceived of Bare Minimum Marketing, my vision was to create a resource to help small business owners who don’t have a lot of marketing background or training. That meant presenting not just concepts, or What You Need To Change, but providing an overview of everything marketing is, and step-by-step ideas for making marketing […]

“New Business” is Old Business

Last time, I told you a happy little story (happy as long as you’re not a Corporate Executive of a Big Corporation) about how the internet in general, and social media in particular, has changed the world of business, and turned nearly every precept about Business upside-down, inside-out, and many other inverted prepositional phrases. In […]

The Downfall of Big Business

If you’ve been paying any attention to conversations about “modern business” — on TV, or in books, or in blogs — you’ve heard a lot about how the rules have changed, business is different, it’s a whole new ball game, blah blah blah. It’s kind of a required topic for a small business writer, so […]

What is Marketing?

I’ve been told it’s geeky, but whenever I’m trying to understand a concept, I like to look at the origin of the word.  In the case of “marketing”, the root word is clearly “market”.  In fact, all we did was verb the word market.  So what does it mean “to market”? When most people think […]

What is Branding?

From Bare Minimum Marketing, Chapter 4: Branding Without my glasses, I’m blind. Not as a figure of speech, but as a legal definition (worse than 20/200 vision). Fortunately, my vision can still be corrected back to 20/20, but without my glasses, my world looks pretty much like that picture. As you can imagine, I don’t […]