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Table of Contents

Curious about what you’ll find inside Bare Minimum Marketing? Here’s an outline of the current content plan:

    Introduction

    Part 1: Theory

      What is Marketing? Closing the Gap

        Product-Price-Place-Promotion
        What this means for you:
        Action Steps:
        Summary

      Small Business Marketing vs Big Business Marketing

        Marketing-industrial Complex
        Small Business Marketing is

          Product-based
          Relationship-based
          Time-based

      Ethics of Marketing

        Legal vs ethical
        Can you back it up?
        Will buying this make their life better?

    Part II: Practice

      Branding

        What is Branding?
        USP
        Color Scheme
        Logo
        Tagline
        Action Steps

      Bare Minimum Marketing: You MUST have

        A useful website with Analytics
        Multiple Contact Methods
        A list
        Knowledge of where your customers come from
        Don’t neglect Sales

      Moving Forward: Experimentation

        Why Experiment?
        Formulate Hypothesis
        Design Experiment
        Collect Data
        Analysis
        Daily Habits

    Conclusion

Questions? Comments? Other ideas? Contact me and let me know!

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