Curious about what you’ll find inside Bare Minimum Marketing? Here’s an outline of the current content plan:
Part 1: Theory
- What is Marketing? Closing the Gap
What this means for you:
Small Business Marketing vs Big Business Marketing
- Marketing-industrial Complex
Small Business Marketing is
Ethics of Marketing
- Legal vs ethical
Can you back it up?
Will buying this make their life better?
Part II: Practice
- What is Branding?
Bare Minimum Marketing: You MUST have
- A useful website with Analytics
Multiple Contact Methods
Knowledge of where your customers come from
Don’t neglect Sales
Moving Forward: Experimentation
- Why Experiment?
Questions? Comments? Other ideas? Contact me and let me know!
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